Selected Marketing Systems and Projects
Examples of the websites, content strategies, CRM automations, and lead generation systems I’ve helped build across industries including education, healthcare, insurance, and service businesses.
Experience includes work in:
Education • Healthcare • Insurance • Legal • Professional Services • and much more!
Selected Work
A few examples of marketing systems including lead generation funnels, AI-ready content strategies, and CRM automation workflows.
Generating Leads and Enrollments
Websites, search visibility, and targeted campaigns designed to attract the right audience and turn interest into inquiries and customers.
Building AI-Ready Content Systems
Voice-of-customer research, query mapping, and structured content designed to answer real questions and surface in both traditional and AI search results.
CRM Automation and Lead Nurture
Marketing pipelines, automated follow-up, and email nurture systems that help turn inquiries into real conversations and long-term clients.
Montessori School Enrollment Growth
The Challenge
A private Montessori school needed to recover enrollment after pandemic disruptions reduced new student inquiries. Leadership needed more than traffic alone. They needed a clearer website, a better tour booking experience, and a more effective follow-up system to help turn family interest into actual enrollments.
The Approach
I designed and implemented a full-funnel marketing system that improved visibility, strengthened the parent journey, and supported enrollment growth from first inquiry through follow-up.
Key initiatives included:
Redesigning the website to better communicate the school’s value and make it easier for families to request information or schedule a tour.
Improving the tour booking experience to reduce friction and increase conversion rates from interested parents.
Strengthening local SEO visibility so the school appeared more prominently when parents searched for Montessori schools and early education options nearby.
Launching targeted digital campaigns to attract families actively researching private school enrollment.
Updating site content to highlight classroom experiences, curriculum benefits, and parent success stories, helping build trust with prospective families.
Building a custom CRM in GoHighLevel with advanced automations, segmented workflows by child age range, prospect nurture campaigns, inactive lead re-engagement, and ongoing follow-up systems to support the school’s enrollment pipeline.
Marketing Funnel Results
*Compared to the previous five-month period.
AI-Ready Content Strategy for B2B Search Visibility
The Challenge
Several B2B service companies were struggling to gain consistent visibility through traditional search marketing. Their websites contained useful information, but the content wasn’t structured around the real questions buyers were asking.
As AI-driven search tools and answer engines became more common, it became clear that content needed to be organized differently. Instead of generic blog posts, companies need content designed to directly answer real prospect questions and demonstrate topical authority.
The Approach
I designed and executed a structured content strategy focused on answering real user questions and improving discoverability across both traditional search engines and emerging AI-driven search platforms.
Key initiatives included:
Conducting voice-of-customer analysis using website copy, sales calls, reviews, and market language to understand how buyers actually described their problems.
Building large query matrices based on real search behavior to map the questions potential customers were asking online.
Developing AEO and SEO blog content designed to directly answer these questions and provide clear, structured information for search engines and AI systems to reference.
Creating Best-Fit pages formatted and written to easily be lifted by ai search engines
Supporting authority signals through digital press releases and supporting content assets that reinforced expertise and industry credibility.
Marketing Funnel Results
Content systems were launched across multiple B2B brands to answer real buyer questions and support long-term search visibility.
Early impact included:
Stronger alignment between content and real search behavior
Better coverage for long-tail, question-driven queries
Structured content designed to support future AI citation and authority growth
Voice of Customer (VOC)
Grounding the system in reality. I develop deep VOC studies to ensure every asset speaks directly to actual buyer pain points.
Brand Guardrails
Eliminating AI hallucinations. I build comprehensive Style Guides and Facts Packs to enforce strict, unshakeable brand voice rules.
Search Query Architecture
I build structured query matrices that organize hundreds of real questions into clear content opportunities aligned with how people actually search.
AEO Content Development
I write structured content designed to clearly answer buyer questions while supporting both traditional SEO and new AI citation.
Relationship-Driven Lead Generation System for Boutique Law Firm
The Challenge
A boutique law firm focused on startups and investment banking law, needed a way to build credibility and connect with decision makers in their niche. As a newer firm, they lacked consistent visibility and had no structured system for reaching or nurturing their ideal prospects.
The firm needed a way to systematically introduce themselves to founders, investors, and executives while building genuine professional relationships.
The Approach
I designed and implemented a relationship-driven outreach system built around LinkedIn, CRM automation, and email nurture.
Key initiatives included:
Defining the firm’s ideal client profile within the startup and investment ecosystem.
Building a LinkedIn outreach system that sent 400 targeted connection requests per week.
Automating LinkedIn follow-up messages until prospects replied or the sequence ended.
Routing new connections into a custom CRM pipeline to track and manage conversations.
Developing a long-form email nurture sequence to keep prospects engaged across multiple channels.
Combining LinkedIn outreach and email nurture into a two-channel relationship-building system.
This approach helped the firm build real relationships at scale while maintaining a professional, personalized tone.